More Families.
More Revenue.
Less Hassle.
We build and manage the ads, landing pages, and automated follow-up. You only pay $249 when a qualified family actually shows up for a meeting with your team. You keep 100% of your commissions.
Trusted by independent funeral homes across America
The Old Way Is Costing You
Commission-based preneed marketing programs take 30%+ of your preneed insurance revenue. Your funeral home does all the work serving families — but a huge chunk of revenue goes to middlemen.
Commission Drain
Traditional preneed partners take 30%+ of your insurance commissions. On a $10,000 policy, that's $3,000+ out of your pocket — every single policy, year after year.
Loss of Control
Outside agents represent your brand, set appointments, and close sales — but you don't control the process or the relationship. It's your funeral home. It should be your program.
Aggressive Tactics
Families get bombarded with calls and mailers they didn't ask for. It reflects on your reputation, not theirs. Your community trusts you — they shouldn't dread hearing from "your" preneed team.
A Better Way to Grow Preneed
Three simple steps that put your funeral home in control of its own preneed pipeline — without commission splits or outside agents.
We Build Your Campaigns
Custom Facebook ads and landing pages, branded to your funeral home. Cremation guides, planning resources, and community-focused content that attracts families naturally — not with scare tactics or pressure.
Families Come to You
When someone downloads a free planning guide, they become your lead. Automated email sequences nurture the relationship, and warm leads flow directly to your team — people who already trust your funeral home.
You Keep Everything
No commission splits. No outside agents in your community. Pay $299/month for the platform and $249 only when a qualified family actually shows up for a meeting with your preneed counselor. No appointment? No charge.
Everlead vs. Commission-Based Programs
Side by side, the difference is clear. Flat fee versus a permanent cut of everything you earn.
| Everlead | Commission-Based Programs | |
|---|---|---|
| Pricing Model | ||
| Your Commission | ||
| Leads | ||
| Sales Team | ||
| Contract | ||
| Brand Control | ||
| Transparency |
Everything You Need to Generate Pre-Need Leads
A $299/month base fee covers the complete lead generation system — ads, pages, automated follow-up, reporting, and a real human on your side. Then you only pay $249 when a qualified family meets with your team.
Facebook Ad Campaigns
Targeted ads reaching families in your service area who are thinking about planning ahead — not random impressions, qualified intent.
Custom Landing Pages
Branded pages with proven lead magnets — cremation guides, planning resources, and community-focused content that converts visitors into leads.
Email & SMS Sequences
Automated email and SMS follow-up that warms leads and builds trust in your funeral home. Multi-touch sequences keep your name top of mind — so when families are ready, they call you, not an outside agent.
Lead Dashboard
Real-time view of every lead, every download, every conversion. Your data, your visibility — no black box, no surprises on the monthly bill.
Monthly Reporting
Clear ROI tracking so you know exactly what's working. Cost per lead, leads by campaign, conversion rates — in plain language, not marketing jargon.
Dedicated Support
A real person who knows your market and your goals — not a call center. You'll have a direct line to someone invested in your success.
Funeral Homes Trust Everlead
We switched from a commission-based program and saved over $40,000 in the first year. The leads are just as good — actually better, because families aren't getting hounded by outside callers.
Finally, a marketing partner that doesn't try to take over our preneed program. Everlead generates leads and we handle the rest. That's exactly what we wanted — our relationships, our revenue.
The setup was painless. Within two weeks we had our first Facebook campaign live, and leads started coming in the first month. We wish we'd made this switch years ago.
Names withheld to protect client privacy.
Simple, Performance-Based Pricing
Two tiers. No commissions. No lock-in. You only pay for results.
Everything you need to run a professional preneed lead generation program — built, managed, and optimized for you.
| What You Get | Standalone Value |
|---|---|
| Facebook ad campaign management | $1,500/mo |
| Custom branded landing pages | $2,000 setup |
| Branded pre-need planning guide (lead magnet) | $500 |
| Automated email + SMS nurture sequences | $1,000/mo |
| Real-time lead dashboard with notifications | $1,000 setup |
| Monthly performance reporting + strategy call | $500/mo |
| Dedicated account support | $500/mo |
| Total standalone value | $7,000+ |
| Your price | $299/mo |
You only pay when a qualified family shows up for a meeting with your preneed counselor. No appointment? No charge.
Commission-based programs charge $2,500+ per policy. At $249 per appointment, even at a 50% close rate, you're paying a fraction of what the old model costs — and keeping 100% of your commissions.
Month-to-month, no lock-in. Every funeral home is different — schedule a call and we'll give you an exact number based on your market and goals.
Common Questions
Commission-based programs take 30%+ of every preneed insurance policy sold through their system — that percentage compounds over time into a significant loss. Everlead charges a $299/month base fee plus $249 per qualified appointment — you only pay when results happen. You keep 100% of your commissions, your leads stay in your system, and your own team handles the relationships. There are no outside agents representing your funeral home, and no territorial agreements that limit your growth.
Families in your service area who have actively downloaded a planning resource — a cremation guide, funeral planning checklist, or similar content. These aren't cold contacts; they've raised their hand and expressed interest in planning ahead. They receive branded follow-up from your funeral home, so by the time your team reaches out, there's already a warm relationship in place.
A qualified appointment is when a family who expressed interest through your campaign actually meets — in person, by phone, or by video — with your preneed counselor or team. We track this through the lead dashboard. If a lead no-shows or isn't qualified, you don't pay the $249 fee.
No. We handle everything — ad creation, audience targeting, landing page setup, and email sequence configuration. You review leads as they come in. Your team's job is to follow up with warm prospects, not to manage ad platforms. We take care of the digital marketing so you can focus on serving families.
Most funeral homes see their first leads within 2–3 weeks of campaign launch. The exact timeline depends on your market size, budget, and how quickly ad audiences warm up — but we optimize actively to get leads flowing as quickly as possible. We'll set realistic expectations based on your specific market during our initial call.
No. Month-to-month, always. We earn your business every month by delivering results. If for any reason Everlead isn't the right fit, you can cancel without penalty. We believe the results should speak for themselves — not a contract that traps you.
Everlead complements your existing efforts. Whether you have field agents, a preneed counselor on staff, or an existing relationship with a carrier, we generate digital leads that your team can close. You don't need to dismantle anything to get started — we fit into what you already have and add a consistent, measurable lead source.
Ready to Keep 100% of Your Commissions?
Book a free 15-minute strategy call. We'll show you exactly how many pre-need leads we can generate in your market — and what it would cost you to keep paying 30%+ commission splits instead of $249 per qualified appointment.
You're on the calendar.
We'll be in touch within one business day to confirm your call time.